Our tips for a better web presence

Here's what you should look for in a good website

User expectations are higher than ever before. Easy navigation, an appealing design, short loading times and a variety of payment options are now standard. If your Internet presence does not meet expectations, this will be reflected in visitor and sales figures. Therefore, we have compiled all the important cornerstones of a good website in the following article.

Appealing design

A professional web designer has the same value as a programmer when it comes to the success of the website. According to Webfx, the design of a website accounts for *94% of the first impression. In other words, almost the entire first impression of a company is determined by the design of the website.

Furthermore, visitors to a website form their opinion within just *0.05 seconds. In concrete terms, this means that the design should be clear, concise, structured and appealing in order to bind the customer to your company from the very first moment. A difficult task that pays off. Most companies don't just rely on their internal design team for this, but hire web agencies to handle the heavy workload.

Easy navigation

The navigation influences the dwell time of your customers like no other factor. If the structure is unclear and the customer makes even one wrong click, this can possibly cost you a sale.

Even though the 3-click rule is now considered outdated, the process should be made as simple and fast as possible to take most of the work away from customers. This is achieved with easy navigation and a fast check-out process. Amazon is one of the best examples here.

Low loading times

Whether you run an e-commerce website or want to promote your blog, load time is a good indicator for any website and should be kept as low as possible.

Load time refers to how long it takes for a web page to fully load and display on the screen. This includes all content on the page such as text, images and videos. *The bounce rate for pages that load within 2 seconds is 9% on average, while the bounce rate at 5 seconds is already 38%. Again, you can find the right Internet agency to optimize your website.

SEO websites

SEO websites are more important than ever before. If you don't appear in the top rankings, you can't hope to be found via search engine, no matter how well you design your websites. Of course, this will affect your revenue.

SEO tools like *Ahrefs can help you find the right keywords for your target market. SEO websites not only attract more users, but can also establish you as a specialist in your niche market, which in turn has a positive impact on your image.

Royalty free images

High quality, unique and appealing product images are the best advertisement for your product or service. Of course, not every small business immediately has the ability to present a whole portfolio of unique and high-quality images on the website, let alone hire a homepage agency web design agency.

This is where photo websites like *Pixabay come into play, as they provide a large part of their photos free of charge for private and commercial use. So you're on the safe side and can fill your new website with high-quality images right from day one.

Responsive Design

Designing websites today is far more complex than it was just a few years ago. Over the years, the number of smartphone users has surpassed that of computer users. In addition, smart TVs and tablets can also be found, all of which have different screen sizes.

In short, responsive design is a must for your new website. To benefit from these segments, it is crucial that website design is responsive to all types of devices and screen sizes.

Calls to Action (CTAs)

A call-to-action or CTA is a call to action. Make sure your website is equipped with the necessary CTAs to encourage your visitors to perform a specific activity.

CTAs do not necessarily have to be used for sales. CTAs can also be used to invite customers to subscribe to your newsletter, for example, or to direct them to your social media. No matter what purpose you want to use, CTAs are easy to implement and increase your chances of success.

High quality content

Content is king. Whether you run an e-commerce store, a web designer homepage or a blog, your content needs to stand out to appeal to your visitors or buyers.

High quality content can be perfectly combined with SEO websites. Because no matter what content you create, it is ultimately not created for the search engine, but for your visitors. Therefore, only create content that provides real added value.

Social media

Most websites get the logos of all social media where the respective company is represented. Contrary to common practice, however, social media is not just a place to showcase pretty product photos; the primary goal should be to build a community where two-way communication is open.

Therefore, you should promote your social media on your website and, if possible, post new, engaging content every day. This will help you stay in your customers' minds and intensify the relationship even further.

Testimonials

How can you prove that your product or service leads to your customers' complete satisfaction? That's where testimonials come in. Testimonials are positive statements from your customers that many companies present right on the home page to build credibility.

Of course, the following applies here: The better known the customer who provides the testimonial, the greater the effect. If you have business customers, it can therefore be very helpful to mention the name of the brand and possibly also publish case studies if this is possible with your product or service.

More

The points mentioned above are the most important, but by no means everything you should implement on your website. For example, in Germany it is mandatory to publish an imprint with company data.

Whether it's interactive content, gamification, or parallax scrolling, a professional web designer today has many options to take the user experience to a new level.

Website creation cost: Consider the new website or website cost as an investment. To deliver the most value to your visitors and maximize your ROI, it is recommended to have a consultation with a professional online agency.

Your web agency in Frankfurt

Would you like to have a new website created, do you need help with web design, SEO websites or other customized solutions? The Frankfurt internet agency blackHound supports companies like E.On, Mercedes-Benz, Hugo Boss and IKEA with innovative web, app and 3D solutions.